Case Study: arts>World Financial Center – A Story in Three Acts
January 3, 2010Client Needs
arts>World Financial Center needed to find a company capable of creating immersive Lighting Designs for a myriad of events – both private and public – which constantly change throughout the year in the space’s stunning atrium, The Winter Garden. Tinc fulfills this need in three ways.
Design
Whether the show is a private event, gospel competition, rock concert, orchestral performance, ballet, or silent film Tinc is on hand to design the lighting for whatever happens. Every show has its own unique needs, which means no repertory plots. New designs are generated every time so the show gets exactly what it needs.
Labor
Tinc doesn’t just dream loudly, we execute our visions too. Tinc is onsite to install every job we design. Working with the existing house crew, Tinc provides support and guidance needed to effectively and efficiently get the show hung, focus called, and cues written.
Consulting
The World Financial Center’s Winter Garden is an immense space, with a large, existing infrastructure and inventory. As technology changes and evolves, Tinc works with The Technical Director and Production Director in purchasing new gear while maintaining existing inventory. If questions arise during preproduction, Tinc is available to head off concerns before they slow load-in down.
Results
After nearly three years, Tinc and arts>World Financial Center have forged a close relationship. Roughly forty events a year keep Tinc’s creative juices flowing and The Winter Garden looking fabulous. This ongoing partnership speaks to the reason why Tinc was formed: to create great events with great people.
